- Complexity: Standard
- Deployment: Platform-native
The problem
Multi location businesses accumulate customer reviews faster than a small team can respond to them, and slow or missing responses hurt local search ranking and customer trust. Owners and managers often triage reviews only when they have spare time, which means most reviews go unanswered.
- Reviews across several locations pile up faster than staff can respond
- Response rate lags well behind the volume of new reviews
- Negative reviews sit unanswered because no one wants to respond without thinking it through
- Writing a unique, non generic response to every review takes time managers do not have
The solution
A review workflow watches Google My Business for new reviews at every location, drafts a unique response for each one, and posts positive reviews automatically while routing negative reviews for approval.
- Detects a new review through the Google My Business feed
- Classifies the review by star rating
- Generates a unique drafted response for the review
- Posts the response automatically when the review is positive
- Sends the drafted response for a negative review to the owner in Slack for approval before posting
Where people stay in control
- The owner approves every negative review response in Slack before it posts
- Positive reviews post automatically only after classification confirms the rating
- Response drafts are unique per review rather than templated
Systems and data
The workflow reads new reviews and star ratings from Google My Business, writes generated response drafts, and posts approved responses back to Google My Business. Negative review approvals are routed through Slack.
- Google My Business
- Slack
Results
- Response rate improved from 41 percent to 97 percent in the documented deployment
Why platform-native
The workflow runs across one review platform with a single approval point for sensitive cases, so it runs well platform-native, directly on the model platform with Altivus providing monitoring and governance.
Frequently asked questions
Does AI post review responses without anyone checking them?
Positive reviews post automatically after classification, but negative reviews are held for the owner to approve in Slack before posting.
Are the responses generic templates?
No. Each response is generated uniquely for the specific review rather than pulled from a template.
Can this work across multiple business locations?
Yes. The workflow monitors Google My Business across all locations in the documented deployment.